ServicesDesign

Recognised before your name is read.

Identity

Recognised before your name is read.

We design the mark, colour, type and the rules that hold them together, so your business looks the same on the card, the packaging, the sign and the screen.

Tell us about yours

A mark is constructed, not drawn.

When every curve comes from geometry, the mark holds at any size and anyone can rebuild it exactly. Watch it being set up, one step at a time.

  1. 01Circle
  2. 02Axis
  3. 03Neck
  4. 04Mark
  5. 05Logotype
  6. 06Rules

Circle. The body of the vessel is a circle, like the potter's wheel. Its radius becomes the unit everything else is measured in.

A Noria study.

One set of rules. The same face everywhere.

Change the lead colour, show the rules, make the mark larger or smaller. The website, the sign, the card, the label and the avatar change together, because they follow the same rules rather than separate decisions.

Lead colour

The rule: one lead colour per application. Everything else is paper and ink.

SkyphosCollectionsFor tradeWorkshop

Ceramics for tables that welcome people.

Handmade tableware for homes, restaurants and hotels.

Request the catalogue
A blue-grey ceramic vase on a stand, on blue linen.
WebsiteThe logotype in the navigation, the lead colour only on the button.
Skyphos
Workshop signA 60 cm disc. The mark centred, half a radius of clear space.
SkyphosWorkshop and salesMegalochori, Santorini+30 22860 00000
Business card85 × 55 mm. Paper and ink on the front, the lead colour on the back.
Vase 06Thira clayMatte white glazeHeight 28 cmSkyphos
Product labelThe arch comes from the circle of the mark.
skyphos.thiraA ceramics workshop on Santorini.
AvatarThe symbol alone. Legible at 24 pixels.

The name joins once it has room to be read comfortably.

At every size

A Noria study. Illustrative details.

Colours from the island. Type for two alphabets.

The workshop's colours come from Thira: pumice, volcanic stone, the water of the caldera, fired clay. We test them the way a potter tests glazes, on tiles, before they go anywhere.

PumicePaper, ground, air
HEX
#EBE8E0
RGB
235 232 224
CMYK
0 1 5 8
VolcanicText and mark
HEX
#2B2A27
RGB
43 42 39
CMYK
0 2 9 83
CalderaButtons and signage
HEX
#3E5664
RGB
62 86 100
CMYK
38 14 0 61
OxideNew series only
HEX
#9A5B44
RGB
154 91 68
CMYK
0 41 56 40

How much each is used

Pumice 58%Volcanic 26%Caldera 11%Oxide 5%

Every piece is thrown on the wheel once.

Headlines

A classic serif in italic. The workshop's voice, in few words.

Αα Ββ Γγ Δδ Εε Ζζ Ηη Θθ Ιι Κκ Λλ Μμ Νν Ξξ Οο Ππ Ρρ Σσς Ττ Υυ Φφ Χχ Ψψ Ωω

Text

Geologica. For information, catalogues and screens, in Greek and Latin.

Αα Ββ Γγ Δδ Εε Ζζ Ηη Θθ Ιι Κκ Λλ Μμ Νν Ξξ Οο Ππ Ρρ Σσς Ττ Υυ Φφ Χχ Ψψ Ωω

  1. Headline44 / 48Vase 06, matte white
  2. Subhead27 / 34Clay from Thira, fired at 1,240 degrees
  3. Text17 / 27Each series comes out twelve pieces at a time. No two sit the same way.
  4. Label13 / 18Hand wash only

A Noria study. Colour values are for screen and four-colour print.

The same mark, in every light.

An identity does not change with the hour. It is drawn once, with geometry and rules, and it holds on stone, on paper and on screen.

What we deliver

A compass on a circle drawing, three glazed colour chips, metal type, a box with a tag, a guide with an embossed circle and a file folder.

  • Mark and logotype

    Built from geometry, in versions for every size, from the icon to the façade.

  • Colour

    A small palette with roles and proportions, with values for screen, print and paint.

  • Typography

    Typefaces that set Greek and Latin properly, with a scale for every use.

  • Applications

    Cards, labels, packaging, signage and digital templates, ready for production.

  • Identity guidelines

    The rules in one document that the printer and the next designer both understand.

  • Organised files

    Vector, screen and print files, in folders with names that make sense.

From the first talk to the guidelines.

You see every direction on real applications, not on a white background, so you decide on what will actually live in the world.

  1. 01

    Getting to know you

    What you do, for whom, and what people should think when they see your name. We look at what already exists.

  2. 02

    Directions

    Two or three clear proposals, tested on a card, a screen and packaging.

  3. 03

    System

    One direction becomes a system: mark, colour, type, versions and rules.

  4. 04

    Applications

    We design what will be printed or shown, and check test prints.

  5. 05

    Handover

    Guidelines, files and a session with your team, so it is applied correctly without us.

Before we start.

A brand identity includes the mark and logotype in versions for every size, a small colour palette, typography that sets Greek and Latin properly, and a guide with the rules. Depending on the business, we also design its applications: cards, labels, packaging, signage and digital templates. At the end we hand over organised files for screen and print.

Usually six to twelve weeks, depending on how many applications you need and how quickly decisions are made. We agree the timeline in writing at the start.

Not necessarily: a logo people already recognise often needs only cleaning up, versions for every size, from the icon to the façade, and rules for colour and type. We start from what exists and tell you honestly whether it is worth keeping, before we propose a new mark.

By the scope: a mark and basic rules, or a full system with packaging and signage. After a short conversation we send a proposal with cost, deliverables and timings.

A meeting with the people who decide, whatever material already exists, and an honest opinion at every stage. The earlier we hear a no, the better the result.

The identity grows with you: new packaging, a new shop, a new series. We can keep designing applications, or show whoever makes them how to use the rules.

Goes well with

For which industries

Next serviceWebsitesDesign and build, to the standard of your work.